What can be more heartbreaking than discovering that the Black Friday deals you have been looking forward to only reflect “dubious” discounts? or that the ‘Special’ offers aren’t so special? U...
Where company executives have blamed overestimation of covid-predictions for the massive layoff spree currently in execution across industries, data analysts have shared that “Covid predictions couldn’t h...
As sales and marketing alignment is ever rare, the long standing battle between the sales and marketing team of every company remains evident. However, besides converting prospects to customers and generating r...
This week on ADMARP One-on-One, we had the utmost pleasure of hosting renowned DOOH guru, Wale Adegoke, who sits as the CEO of Nimbus Media Ltd, Nigeria’s leading out-of-home advertising service provider, and C...
In light of severe global economic turmoil, significant decline in the market prices of major cryptocurrencies, and trading value of NFTs, the safety, potentials, and transformative effects of the Web 3 technol...
The keyword going into 2023 is “Get ready”. If there is anything marketers have learnt over the past decade, it’s that change is constant, and technological disruptions are inevitable. Let’s start with 2022; t...
Unpopular opinion, bad ideas are building blocks to great ones. There’s probably a groundbreaking idea in your bad idea. What’s your definition of a “bad idea”? Bad ideas could easily translate to innovative, w...
Well, contrary to popular opinion, procrastination has nothing to do with laziness, neither is it a character flaw. Unintentionally, we often find ourselves slipping into the habit of procrastinating and leavin...
Changes in consumer behaviors and preferences, as well as technological advancements across sectors have continued to have huge transformational impact on the digital marketing industry and the roles of digital...
Nigerian startups raised $1.6 billion in 2021 from Venture Capitalists and more startups are looking to raise capital to scale their growth & expansion into new markets. Before venture capital firms signs t...