REMOTE / FULL TIME / LAGOS, NIGERIA
NGN 450,000 to 700,000 / month | KPI based
Reports directly to the Co-Founder.
The company. The ambition.
XOYA is a mobility and immigration technology platform operating globally. We are building for people and businesses moving across borders. Our ambition is to become the next unicorn, and marketing has a direct role in getting us there.
This is a hands on builder role, not a job where you only write strategy and hand it off. You will be the voice of XOYA: create the work, publish it, build the communities around it and earn the trust that makes people choose us. You will work alongside the Growth Lead, who owns the funnel and the numbers, and who will put your content and relationships to work.
What you will own
Strategy to conversion. Build and run the go to market plan for consumers and businesses: positioning, channel choices, launches, lead generation, activation and conversion.
Paid and performance. Plan, run and optimize paid campaigns. Run launch tests and growth experiments and see each one through to completion.
Growth systems. Turn SEO and generative engine optimization (GEO) audits into changes. Build lifecycle campaigns, automated outreach and lead workflows.
Funnel and reporting. Track the funnel, report outcomes clearly and act on what the data says.
Proof matters more than years
Experienced marketers and ambitious university-level or early career builders are welcome. Show us work you have actually shipped: a campaign, community, content series, publication or event with clear results. Experience in fintech, travel, mobility or immigration tech is a plus.
THE ROLE IN PRACTICE
Picture your week
High ownership. Fast feedback. Work you can point to.
From idea to result
Start with the bottleneck. Look at the funnel, choose the highest value problem and bring a plan to the Co-Founder. Decide what to ship and what to leave out.
Build and launch. Set up the campaign or workflow, write the copy, brief the creative you need and get the work live. Be comfortable with both the technical and analytical sides.
Learn and repeat. Review results, improve what works and stop what does not. Report outcomes and next steps clearly, not a list of busywork.
Your first 30 days. Audit our channels and funnel. Turn the marketing board into a focused plan. Set a baseline for performance and agree the targets. Agree with the Brand, Content and Community Lead how content feeds the funnel. Launch the first growth tests, put a simple reporting rhythm in place, and show what you learned and what should happen next.
How you will work
You initiate. You do not wait for a task list. You can move between strategy, analytics, campaign setup, copy and automation in a lean, founder-led environment. You prioritise hard, keep quality high and raise blockers early. We value completed work and measurable growth, not effort alone.
Expect a demanding pace and direct feedback. In return, you get broad ownership, close work with the Co-Founder and the chance to build a visible track record as XOYA grows. If you want to learn fast by doing the work itself, this role gives you room to prove yourself
Pay and performance
NGN 450,000 to 700,000 per month, KPI based. The budget is capped at NGN 700,000 per month. Payment is tied to completion of agreed targets, not effort alone. The exact amount, targets and payment terms will be agreed before
you accept the role.
Ready to build?
Apply through the form. Show the work that makes you right for XOYA.
https://docs.google.com/forms/d/e/1FAIpQLSeXWYQCsxOcMrNDBVDbegSY7hNeJWdi663G6NWWAJNfpjvyYg/viewform