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News & Events

An Innoson perspective: Rethinking brand love in marketing strategy

The allure of connecting with products on a personal level often captivates our imagination, yet the practicality of cultivating brand love raises questions about its impact on Return on Investment (ROI). Amids...

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News & Events

ADMARP commissions Nigeria’s first digital marketing salary survey

Participate in our anonymous salary survey for digital marketing professionals in Nigeria. Click here The demand for skilled digital marketing professionals has soared globally as businesses adapt to the new n...

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News & Events

Pros and cons of ‘No Gree for Anybody’ in the corporate world

While we may never be able to figure out how Nigerians uniformly agreed across borders that this year, 2024, is the year of “No gree for anybody” or, as others might put it, “I No dey gree for...

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News & Events

Marketers must expand beyond marketing communications or risk boardroom irrelevance

Over the last few years, we have seen the term “marketing” drastically reduced to “marketing communications”, leaving a significant gap in the broader business landscape One stark reality we now have to deal wi...

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News & Events

“Let’s do digital right in 2024”, ADMARP President urges new era of impactful, results-oriented digital marketing

While emphasizing a renewed focus on genuine business growth rather than fixating on vanity metrics, President of the Association of Digital Marketing Professionals (ADMARP), Stanislaus Martins, has urged the i...

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News & Events

2024: Confidence in metaverse declines, investment in online video to grow exponentially

The digital marketing landscape in 2024 is projected to be characterized by a surge in investments in online video, social media, and mobile platforms with TikTok and YouTube emerging as the frontrunners, while...

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News & Events

Ikechukwu Ugwu tasks marketers on need to align marketing strategy to ROI-related business outcomes

As marketing professionals continue to find themselves under increased scrutiny to demonstrate tangible returns on their investments, Ikechukwu Ugwu, Group Head of Enterprise Growth Marketing at Africa’s Fintec...

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News & Events

ADMARP Day 2023 spotlights 25 professionals contributing to ADMARP’s digital marketing community

The Association of Digital Marketing Professionals of Nigeria (ADMARP) accomplished a successful maiden ADMARP Day event, bringing together influential figures in the marketing and advertising sector to address...

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News & Events

Dochase Adx and 02 Academy forge strategic partnership to boost digital literacy

Dochase Adx, Africa’s leading Digital Advertising company, has joined forces with 02 Academy Lagos to champion the future of digital literacy in Nigeria. This collaborative effort aims to drive knowledge ...

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News & Events

Datahash founder advocates prioritizing people over analytical tools, ROI as most vital metric in business

While having the right tools are essential, Guarav Chhaparwal, founder of Datahash, has made a compelling case for prioritizing the right people who can navigate the complex interplay of data and business dynam...