REMOTE / FULL TIME / LAGOS, NIGERIA
NGN 450,000 to 700,000 / month | KPI based
Reports directly to the Co-Founder.
The company. The ambition.
XOYA is a mobility and immigration technology platform operating globally. We are building for people and businesses moving across borders. Our ambition is to become the next unicorn, and marketing has a direct role in getting us there.
This is a hands on builder role, not a job where you only write strategy and hand it off. You will be the voice of XOYA: create the work, publish it, build the communities around it and earn the trust that makes people choose us. You will work alongside the Growth Lead, who owns the funnel and the numbers, and who will put your content and relationships to work.
What you will own
– Brand and content. Create social posts, graphics, short videos and editorial content. Use AI tools to increase output without losing quality or accuracy. Keep the brand consistent across web, social and WhatsApp.
– Thought leadership. Own the visa report, the newsletter, Substack and other articles, and our LinkedIn presence.
– Community and trust. Run the visa community channel. Build creator and influencer partnerships, user generated content, ambassador programmes, testimonials and reviews.
– PR, conferences and activations. Support PR, partnerships and launch moments. Plan conferences and activations and see each project through to completion.
Proof matters more than years
Experienced marketers and ambitious university-level or early career builders are welcome. Show us work you have actually shipped: a campaign, community, content series, publication or event with clear results. Experience in fintech, travel, mobility or immigration tech is a plus.
THE ROLE IN PRACTICE
Picture your week
High ownership. Fast feedback. Work you can point to.
From idea to result
Start with the audience. Look at where our audience and community are, choose the highest value gap and bring a plan to the Co-Founder. Decide what to publish and what to leave out.
Create and publish. Write the copy, build the creative, publish the piece, coordinate any creators and get the work live. Be comfortable with both the editorial and creative sides.
Learn and repeat. Review results, improve what works and stop what does not. Report outcomes and next steps clearly, not a list of busywork.
Your first 30 days. Audit our brand, content and community channels. Set a baseline for audience growth and engagement and agree the targets. Build a content calendar covering the newsletter, articles, LinkedIn and the community channel. Agree with the Growth Lead how content feeds the funnel. Publish the first pieces, plan the first conference or activation, and
show what you learned and what should happen next.
How you will work
You initiate. You do not wait for a task list. You can move between writing, design, community, partnerships and events in a lean, founder led environment. You prioritize hard, keep quality high and raise blockers early. We value completed work and measurable growth, not effort alone.
Expect a demanding pace and direct feedback. In return, you get broad ownership, close work with the Co-Founder and the chance to build a visible track record as XOYA grows. If you want to learn fast by doing the work itself, this
role gives you room to prove yourself.
Pay and performance
NGN 400,000 to 600,000 per month, KPI based. The budget is capped at NGN 600,000 per month. Payment is tied to completion of agreed targets, not effort alone. The exact amount, targets and payment terms will be agreed before you accept the role.
Ready to build?
Apply through the form. Show the work that makes you right for XOYA.
https://docs.google.com/forms/d/e/1FAIpQLSeXWYQCsxOcMrNDBVDbegSY7hNeJWdi663G6NWWAJNfpjvyYg/viewform