About the job
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company’s social media presence.
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Own the day-to-day digital marketing strategies, with responsibility for how our brand shows up externally across social media platforms.
Design, maintain, and publish and share daily content (original text, images, video or HTML) for the organization’s website to build meaningful connections.
Formulate strategies to build lasting digital connection with customers
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Monitor company presence on social media, manage reputation, identify key players and coordinate actions.
Launch advertisements to increase brand awareness
Bachelor’s degree in Marketing or related field and/or 2 – 3 years proven work experience
Mastery of Search Engine Marketing (SEM)/ Optimisation (SEO)
Excellent understanding of digital marketing concepts
Knowledge of and ability to drive development and sales of virtual products
Experience with B2C social media and content generation
Strong creative and analytical skills