Job Description
Key Focus
This role is responsible for the management of the brand across line of businesses within the country, the role will serve as a resource, concept generator and execution manager to the overall business. The role will also work together with the Marketing executive to ensure the implementation of the brand and digital marketing strategy.
Role Description
- Implements all through-the-line marketing activities.
- Implements marketing plans for selected market segments.
- Manages and updates various databases.
- Manages digital assets – website & social media.
- Manages Agency relationship and oversees content creation.
- Supports the leads management process.
- Manages office admin and budget.
- Constructs marketing messages directed at intermediaries and end customers.
- Identifies new business sales opportunities and builds it into marketing messages.
- Monitors marketing business environment and competitor activities and offerings.
- Gathers information on local and international market trends for relevant product set
- Conducts marketing presentations.
- Develops understanding of BU segments utilising research data & any other data sources available.
- Is responsible for the conceptualisation and execution of marketing events.
- Identifies, builds relationships and interfaces with internal and external resources.
- Takes appropriate decisions vis-a-vis marketing inventory.
- Provides marketing support activities to distribution channels consulting function, serving as a resource and concept generator to the marketing manager(s).
Key Result Areas
- Brand Growth
- Implementation of PR and Sponsorship Strategy.
- Implementation of Responsible Business and Corporate Social Responsibly Efforts.
- Design, procurement/production, and distribution of marketing materials.
- Monitoring digital engagement and metrics.
Personal Effectiveness:
- Accountable for service delivery through own efforts.
- Individually accountable for managing own time, tasks and output quality over periods of up to 3 months
- Makes increased contributions by broadening individual skills.
- Collaborates effectively with others to achieve personal results.
- Accepts and lives the company values.
- Qualifications & Experience:
- A first degree in the social sciences. A Marketing degree would be of an advantage
- Digital marketing experience
- A member of a marketing institute
- Good analytical skills
- Minimum of 8 years marketing/brand management experience
Skills
Business, Business Environment, Digital Consumer Engagement, Digital Marketing, Marketing, Marketing Activities, Marketing Planning, New Businesses, New Business Sales, Research Data, Researching, Resources
Education
Bachelor of Science (BSc)
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