XM Solutions Ltd: Senior Strategist and Media Planner

XM Solutions Limited - Lekki
Salary Range:
Deadline: 10/30/2022 Closed

A Marketing and Communication Agency in Lekki, Lagos is looking to hire a Senior Strategist and Media Planner
Primary Responsibilities
 Works alongside agency cross-functional teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.
 Provide consultation and guidance on various areas of marketing communications (web/digital/social/mobile/TV/Outdoor etc.)
 Lead the planning and execution of marketing strategies, campaigns and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, CRM/automation, video and emerging technologies.
 Work with account teams to help define scope and recommended approach for marketing and advertisement projects.
 Act as the main point of contact to assigned accounts for all assigned client related deliverable.
 Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.
 Oversees auditing of clients’ existing marketing efforts and develops strategies and tactics for optimization.
 Identify key trends and insights to make business decisions.
 Ensuring that advertising messages align with client or company objectives.
 Monitoring the performance of online and offline advertising campaigns and
reporting the results to relevant stakeholders.
 Researching the current media landscape and keeping up to date with the latest
media trends.
 Determining the most suitable media mix given the nature of each client’s business,
budget and preferred advertising media.
 Building and maintaining relationships with clients, advertising platforms and media
influencers.
 Work with cross-functional teams including other media specialists to plan,
implement, and improve account performance aligned with client goals and
initiatives.
 Proactively manage relationships with media vendors and social platforms

 Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals.
 Analyze trends and improve media performance based on the client’s KPIs .
Key Requirements
 5+ years of media planning and buying experience with at least one of the following channels: display, programmatic, video, paid social, OTT
 Must have experience working in a Marketing and Communications Agency.
 Google Ads or Analytic, IAB, Facebook, and other media certification a plus
 Experience with online marketing metrics such as ROI, click-through rate, cost-per-
click, conversion rate, average order size, etc.
 Superior communication skills, both internal and client facing.
 Strong quantitative and qualitative analytical skills.
 Ability to work effectively with a variety of internal teams.
 Effective time management as well as strong organization skills and attention to
detail.
 Ability to monitor and adhere to budgets and schedules.
 Strong interest in technology and digital marketing.
 In-depth understanding of agency processes.
 Exceptional analytic, project management skills, writing and organizational skills
 Ability to work in a fast-paced environment
 Proficiency with Microsoft Office, especially Excel
 Demonstrate Working Knowledge and Expertise
 Excellent interpersonal skills Salary is negotiable
To apply kindly forward your Cv to [email protected] using the job title as the subject of the email.

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