Nominations for the ADMARP Digital Product Growth Awards 2026 open 20TH August 2026. There are 11 categories; nominations are free, and you can nominate yourself or someone else. The window closes on 10th October 2026, the shortlist is announced at the end of October, and winners are celebrated at the summit in Lagos on 27th November. If your work moved a real number this year, this is your cue to put it forward.
Here’s what the awards recognise, how the nomination process works, and what the judges are looking for.
What the awards are
The ADMARP Digital Product Growth Awards recognise the people and teams behind the best growth work in the region: not the loudest brands, but the operators who moved real metrics. They cover the whole growth function, marketing, product, leadership and the technical work underneath it, which is the same cross-functional idea the summit is built on.
This is the first edition, so the first winners set the bar for everything that follows.
The categories
| # | Category | Recognises |
| 1 | Growth Marketer of the Year | The marketer whose work moved a real, measurable number someone who treated growth as a system, not a campaign |
| 2 | Product-Led Growth Champion of the Year | Growth leads, founders, and PMs who engineered growth directly into the product where the build became the brand |
| 3 | AI & MarTech Innovation Award | Any individual, team, or brand using AI or marketing technology to genuinely innovate not just adopt, but transform |
| 4 | Outstanding ADMARP Member | The DMM/ADMARP member who showed up consistently, contributed meaningfully, and made the community better throughout the year |
| 5 | Product of the Year | The standout product story of 2026 built for Africa, loved by users, and grown with intention |
| 6 | Performance Marketer of the Year | The data-driven marketer who turned spend into results someone who optimised relentlessly and delivered measurable commercial impact |
| 7 | Agency/Team of the Year | The agency or internal marketing team that delivered outstanding results for clients or their organisation culture, creativity, and commercial impact combined |
| 8 | Best Product Marketing Campaign | The team, brand, or individual behind the most effective product marketing campaign of 2026 connecting product to market with clarity, creativity, and measurable outcomes |
| 9 | AI Startup of the Year | An early-stage startup building with or around AI showing real traction, real application, and real potential for the African market |
| 10 | Brand of the Year | The brand corporate, SME, or startup that built genuine demand through standout digital presence, community, and consistency |
| 11 | Emerging Voice in Digital Growth | The newcomer or under-30 to watch someone early in their journey who is already making noise worth paying attention to |
How to nominate
- Choose the category that fits the work best. One nomination per category, but you can enter more than one category.
- Name the work and the result. Say what was done and the number or outcome that proves it. Evidence beats adjectives.
- Submit at the nomination form. It’s free, and self-nominations are welcome. (OUT IN AUGUST 20TH)
- Watch for the shortlist in mid-October. Shortlisted names are announced publicly and celebrated on 27 November, 2026.
What the judges look for
Three things carry a nomination:
- A real, verifiable result. A number, a before-and-after, a shift you can point to. “Grew a lot” is weaker than “cut churn from 9% to 5% in two quarters.”
- The person or team’s actual contribution. Judges want to see what you did, not what the whole company did around you.
- Relevance to African markets. Work that reflects the realities here, on trust, payments, distribution or budget, stands out.
Key dates
- Nominations open: August 20th, 2026
- Nominations close: 10th October 2026
- Shortlist announced: mid-October 2026
- Winners announced & celebrated: 27 November 2026, at the summit in Lagos
Why nominate
Recognition in this field has lagged behind the work for years. Being shortlisted means your peers looked at what you did and agreed it moved something real, and that’s a line worth having next to your name. It costs nothing but a few minutes, and the people celebrated at the first-ever summit are on record as part of how it started. If you’d rather share your work from the stage instead, the call for speakers is open too. You can register to attend whether or not you nominate.
About ADMARP
ADMARP is a Nigerian association of digital marketing professionals, founded in 2017. Our first conference that year drew around 400 people; by 2018 we filled a 1,000-seat room. Today we represent more than 2,000 members across Nigeria and the diaspora. These awards extend that work, widening recognition from marketing alone to the full product-and-growth picture.
Frequently asked questions
How much does it cost to nominate for the ADMARP awards? Nothing. Nominations are free, and you can nominate yourself or someone else.
Can I nominate myself? Yes. Self-nominations are welcome and judged on the same basis as any other entry: the strength of the work and the result behind it.
When do nominations close? Nominations close on 10 October 2026. The shortlist is announced in mid-October, and winners are celebrated at the summit on 27th November 2026.
How many categories are there, and can I enter more than one? There are 11 categories. You can enter more than one if the work fits, with one nomination per category.
Do I need to attend the summit to be nominated or to win? No. Nomination and judging are separate from attendance. That said, winners are celebrated live at the summit in Lagos on 27th November, so being there is worth it.
What makes a strong nomination? A verifiable result, a clear account of the individual or team’s contribution, and relevance to African market realities. Evidence and specifics beat general praise.
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