—The current economic landscape in Nigeria presents a daunting challenge for brand managers as the task of defending marketing budgets while ensuring maximum return on investment becomes increasingly complex. T...
The allure of connecting with products on a personal level often captivates our imagination, yet the practicality of cultivating brand love raises questions about its impact on Return on Investment (ROI). Amids...
Participate in our anonymous salary survey for digital marketing professionals in Nigeria. Click here The demand for skilled digital marketing professionals has soared globally as businesses adapt to the new n...
While we may never be able to figure out how Nigerians uniformly agreed across borders that this year, 2024, is the year of “No gree for anybody” or, as others might put it, “I No dey gree for...
Over the last few years, we have seen the term “marketing” drastically reduced to “marketing communications”, leaving a significant gap in the broader business landscape One stark reality we now have to deal wi...
While emphasizing a renewed focus on genuine business growth rather than fixating on vanity metrics, President of the Association of Digital Marketing Professionals (ADMARP), Stanislaus Martins, has urged the i...
The digital marketing landscape in 2024 is projected to be characterized by a surge in investments in online video, social media, and mobile platforms with TikTok and YouTube emerging as the frontrunners, while...
As marketing professionals continue to find themselves under increased scrutiny to demonstrate tangible returns on their investments, Ikechukwu Ugwu, Group Head of Enterprise Growth Marketing at Africa’s Fintec...
The Association of Digital Marketing Professionals of Nigeria (ADMARP) accomplished a successful maiden ADMARP Day event, bringing together influential figures in the marketing and advertising sector to address...
Dochase Adx, Africa’s leading Digital Advertising company, has joined forces with 02 Academy Lagos to champion the future of digital literacy in Nigeria. This collaborative effort aims to drive knowledge ...