The Association of Digital Marketing Professionals (ADMARP) has officially launched a research-informed content campaign ahead of International Women’s Day 2026, designed to move beyond performative celebration and explore the structural realities confronting women in tech and digital marketing.
Titled as a platform for candid reflection, the campaign prioritizes experience, evidence, and perspective. It captures what women would do differently if they were starting their careers today, providing younger professionals with actionable insight grounded in lived experience, industry context, and supporting data. The initiative also interrogates the systems, organizational structures, and market dynamics that influence career pathways, access to opportunity, and recognition of contribution.
Elizabeth Ogunseye, President of ADMARP, emphasized the campaign’s purpose:
“Too often, International Women’s Day content applauds outcomes while leaving the underlying systems unexamined. We want to move beyond applause and focus on the pathways, barriers, and structural realities that shape women’s careers. Inclusion is not proven by visibility alone; it is measured by how navigable the journey is for the next generation.”
Zion Rufus, Vice President of Communications and Events at ADMARP, added:
“There is a lot masked under the feel-good language of inclusion. LinkedIn wins and motivational soundbites rarely reflect the decisions, trade-offs, and systemic challenges behind success. This campaign surfaces those realities so that younger women can navigate with clarity, strategy, and context rather than assumption.”
The campaign features notable women across digital marketing, technology, and entrepreneurship, providing insights on decision-making, career strategy, and systemic challenges. Early research conducted by ADMARP reveals that women represent approximately 30 percent of digital marketing leadership roles and less than 25 percent of senior tech positions in Nigeria. These figures highlight the gap between visible success stories and the structural representation of women in the sector.
The campaign will run through March 2026, aligning with International Women’s Day programming, and will be used to support internal knowledge sharing, member engagement, and partner collaboration. The goal is to prepare, equip, and inform the next generation of women in tech, ensuring that their progress is structural, sustainable, and acknowledged at both organizational and industry-wide levels.
