Archive for author: Zion Rufus

News & Events

Hustle Africa unveils impressive speaker lineup for July Content Conference

Hustle Africa, a leading tech-enabled marketing agency, has announced an impressive lineup of speakers for its upcoming Content Conference, set to reshape the content marketing landscape. Themed “Selling Storie...

News & Events

74% of Nigerians do not expect their revenue to match inflation: Critical factors for brand managers

—The current economic landscape in Nigeria presents a daunting challenge for brand managers as the task of defending marketing budgets while ensuring maximum return on investment becomes increasingly complex. T...

News & Events

An Innoson perspective: Rethinking brand love in marketing strategy

The allure of connecting with products on a personal level often captivates our imagination, yet the practicality of cultivating brand love raises questions about its impact on Return on Investment (ROI). Amids...

News & Events

ADMARP commissions Nigeria’s first digital marketing salary survey

Participate in our anonymous salary survey for digital marketing professionals in Nigeria. Click here The demand for skilled digital marketing professionals has soared globally as businesses adapt to the new n...

News & Events

Pros and cons of ‘No Gree for Anybody’ in the corporate world

While we may never be able to figure out how Nigerians uniformly agreed across borders that this year, 2024, is the year of “No gree for anybody” or, as others might put it, “I No dey gree for...

News & Events

Marketers must expand beyond marketing communications or risk boardroom irrelevance

Over the last few years, we have seen the term “marketing” drastically reduced to “marketing communications”, leaving a significant gap in the broader business landscape One stark reality we now have to deal wi...

News & Events

“Let’s do digital right in 2024”, ADMARP President urges new era of impactful, results-oriented digital marketing

While emphasizing a renewed focus on genuine business growth rather than fixating on vanity metrics, President of the Association of Digital Marketing Professionals (ADMARP), Stanislaus Martins, has urged the i...

News & Events

2024: Confidence in metaverse declines, investment in online video to grow exponentially

The digital marketing landscape in 2024 is projected to be characterized by a surge in investments in online video, social media, and mobile platforms with TikTok and YouTube emerging as the frontrunners, while...

News & Events

Ikechukwu Ugwu tasks marketers on need to align marketing strategy to ROI-related business outcomes

As marketing professionals continue to find themselves under increased scrutiny to demonstrate tangible returns on their investments, Ikechukwu Ugwu, Group Head of Enterprise Growth Marketing at Africa’s Fintec...

News & Events

ADMARP Day 2023 spotlights 25 professionals contributing to ADMARP’s digital marketing community

The Association of Digital Marketing Professionals of Nigeria (ADMARP) accomplished a successful maiden ADMARP Day event, bringing together influential figures in the marketing and advertising sector to address...