Digital marketing is shifting from “Quantity of Clicks” to “Quality of Mention.” If the AI mentions your name as the source of truth, congratulations. You are on the new “Page 1.&#...
The modern corporation is a masterpiece of efficiency, built on a single, unwavering promise: predictability. We love systems because systems don’t have bad days. Systems don’t get bored. And systems defi...
Hustle Africa, a leading tech-enabled marketing agency, has announced an impressive lineup of speakers for its upcoming Content Conference, set to reshape the content marketing landscape. Themed “Selling Storie...
74% of Nigerians do not expect their revenue to match inflation: Critical factors for brand managers
—The current economic landscape in Nigeria presents a daunting challenge for brand managers as the task of defending marketing budgets while ensuring maximum return on investment becomes increasingly complex. T...
The allure of connecting with products on a personal level often captivates our imagination, yet the practicality of cultivating brand love raises questions about its impact on Return on Investment (ROI). Amids...
Participate in our anonymous salary survey for digital marketing professionals in Nigeria. Click here The demand for skilled digital marketing professionals has soared globally as businesses adapt to the new n...
While we may never be able to figure out how Nigerians uniformly agreed across borders that this year, 2024, is the year of “No gree for anybody” or, as others might put it, “I No dey gree for...
Over the last few years, we have seen the term “marketing” drastically reduced to “marketing communications”, leaving a significant gap in the broader business landscape One stark reality we now have to deal wi...
While emphasizing a renewed focus on genuine business growth rather than fixating on vanity metrics, President of the Association of Digital Marketing Professionals (ADMARP), Stanislaus Martins, has urged the i...
The digital marketing landscape in 2024 is projected to be characterized by a surge in investments in online video, social media, and mobile platforms with TikTok and YouTube emerging as the frontrunners, while...