Archive for author: Olayinka

News & Events

Is the Metaverse the Future of Digital Marketing?

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet...

Quick Tips

Top 8 Digital Marketing Trends You Must Know in 2022

Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though the COVID-19 placed the world under threat, the pandemic has propelled the rate of digitaliza...


What really is video view these days?

Contibutor: Oti Ukubeyinje There seems to be a consensus on what a viewable video view is – 50% in view for 2 continuous seconds according to the IAB. However, when it comes to a video view on the buy-sid...


Why Marketers Need to Understand Consumer Behavior

Contributor: Oluwatobi Adekunle I have been thinking of the next article to write since I wrote the last one about two weeks ago. Nothing was coming to mind, and I didn’t want to force it as I have other import...


The Text Message That Changed The Game for Wema Bank

Contributor: Oti Ukubeyinje I randomly spotted this in my YouTube archive and it brought some interesting memories of my agency days, thought I’d share the gist. This was in 2016. The most amount WEMA Ban...