Oti ukubeyinje
Presidents notes Uncategorized

Cheers to an Amazing 2022

Greetings, my fellow Digital Marketers. Today (or yesterday, depending on where in the world you’re at) being the last working day of the year, I thought to pen down a special note to our members, to all digita...

News & Events Uncategorized

Amazon, Meta and other tech companies executing mass layoffs

Blaming it on the unusual macro-economic environment, a whopping number of tech companies have initiated mass layoffs as they continue to stay afloat following a massive revenue decline in October. E-commerce g...


What really is video view these days?

Contibutor: Oti Ukubeyinje There seems to be a consensus on what a viewable video view is – 50% in view for 2 continuous seconds according to the IAB. However, when it comes to a video view on the buy-sid...


Why Marketers Need to Understand Consumer Behavior

Contributor: Oluwatobi Adekunle I have been thinking of the next article to write since I wrote the last one about two weeks ago. Nothing was coming to mind, and I didn’t want to force it as I have other import...


The Text Message That Changed The Game for Wema Bank

Contributor: Oti Ukubeyinje I randomly spotted this in my YouTube archive and it brought some interesting memories of my agency days, thought I’d share the gist. This was in 2016. The most amount WEMA Ban...