consumer behavior


Why Marketers Need to Understand Consumer Behavior

Contributor: Oluwatobi Adekunle I have been thinking of the next article to write since I wrote the last one about two weeks ago. Nothing was coming to mind, and I didn’t want to force it as I have other import...


The Text Message That Changed The Game for Wema Bank

Contributor: Oti Ukubeyinje I randomly spotted this in my YouTube archive and it brought some interesting memories of my agency days, thought I’d share the gist. This was in 2016. The most amount WEMA Ban...