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What really is video view these days?

Contibutor: Oti Ukubeyinje There seems to be a consensus on what a viewable video view is – 50% in view for 2 continuous seconds according to the IAB. However, when it comes to a video view on the buy-sid...


The Text Message That Changed The Game for Wema Bank

Contributor: Oti Ukubeyinje I randomly spotted this in my YouTube archive and it brought some interesting memories of my agency days, thought I’d share the gist. This was in 2016. The most amount WEMA Ban...