This week, we are shining the spotlight on seasoned marketing expert, James Praise who currently sits as the Chief Revenue Officer at Cecure Intelligence Limited.
With a rich background spanning IT & Big Tech, FinTech, E-Commerce, Ed Tech, Logistics, and Travel, James excels in fostering lasting growth for brands, products, and individuals through sustainable, margin-boosting strategies. His impressive track record includes driving revenue expansion across various sectors, from product and service-focused companies to startups, SMBs, consultancies, and agencies, encompassing both B2B and B2C models.
ADMARP: Did you choose marketing, or marketing chose you?
James: It feels like a mutual choice – my interest led me to marketing, and marketing resonated with my skills at the time.
ADMARP: What is your greatest weakness?
James: Sometimes, I can get overly focused on details, which might slow me down.
ADMARP: What is the idea people have of you that is quite contrary to who you really are?
James: Because I usually maintain a calm disposition, people assume they can take advantage.
ADMARP: What can you describe as the most groundbreaking moment/period in your career journey?
James: Building out a RevOps function from scratch – role definition, hiring, onboarding, process and operations. Also leading the team to animate and execute growth plans.
ADMARP: What is your favorite food?
James: For now, it’s pepper soup and roasted turkey
ADMARP: What food do you think is the most overrated?
James: Pounded yam
ADMARP: Tell us an unpopular opinion about marketing that you think people should embrace more?
James: Not every campaign needs to go viral; consistent engagement matters more.
ADMARP: If you weren’t a marketing expert, what would you have done differently in life?
James: I would be an academic, devoting my life to endless learning and publishing journals.
ADMARP: What state are you from?
James: I’m from Afransi, Gomoa Ghana (paternal), and Edo state (maternal)
ADMARP: What are you afraid of the most?
James: Not making the most of the opportunities I have.
ADMARP: Who is your bestie in the industry?
James: I love all the stars