Let’s talk about greatness! This week, the spotlight is on Ayishat Sandra Olanrewaju, founder of Corporately Lucid and a dynamic professional with a strong background in marketing and communications.
With over six years of experience, Ayishat has successfully assisted numerous brands in effectively reaching their target audience through both online and offline channels. Her expertise lies in crafting compelling marketing strategies that resonate with consumers and drive business growth.
In addition to her prowess as a Product Marketer, Ayishat is also a certified brand manager, specializing in brand strategy, professional writing, content marketing, and digital media. Her comprehensive skill set allows her to deliver holistic solutions that enhance brand visibility and engagement across various platforms.
ADMARP: Did you choose marketing, or marketing chose you?
Ayishat: I would say marketing chose me. I have a communications background but I had to study marketing along the way because of the jobs that were available back then and the skills required revolved around marketing.
ADMARP: What is your greatest weakness?
Ayishat: My greatest weakness is taking too much time trying to perfect the details when I can just get started.
ADMARP: What is the idea of you people have that is quite contrary to who you really are?
Ayishat: I believe some people think I am not friendly because I unknowingly frown my face at times. Of which it isn’t true, I am actually friendly.
ADMARP: What can you describe as the most groundbreaking moment/period in your career journey?
Ayishat: Starting my PhD program at Pan-Atlantic University.
ADMARP: What is your favorite food?
Ayishat: Jollof rice and plantain.
ADMARP: What food do you think is the most overrated?
Ayishat: I haven’t really thought about this before now. Nothing comes to mind.
ADMARP: Tell us something, an unpopular opinion about marketing that you think people should embrace more?
Ayishat: Without the right content to back up your marketing activities, you might not achieve long-term success with them. Content is the backbone of evergreen marketing.
ADMARP: If you weren’t a marketing expert, what would you have done differently in life?
Ayishat: I would have been a full time author.
ADMARP: What state are you from?
Ayishat: Kwara State.
ADMARP: What are you afraid of the most?
Ayishat: Not making an impact wherever I find myself.
ADMARP: Who is your bestie in the industry?
Ayishat: Fortunately, one of my best friends is in the industry, her name is Mabel Inyang.