Right in his birthday behavior, this week on ADMARP One-on-One, we had the pleasure of hosting Marketing communications consultant Fridel Makun.
ADMARP: Did you choose advertising or did advertising choose you?
Fridel: I think the choice was mutual. I initially wanted to be a lawyer but quickly realized it wasn’t my calling, and I had the opportunity to make a switch to Mass Communications or English. I looked Mass Comms in the eye and we both knew we were meant to be. It’s been a blissful journey ever since.
ADMARP: What is your greatest weakness?
Fridel: I have several weaknesses like all humans and I’d divulge one and let you decide if it’s my greatest. That weakness is “accepting BS”. I find it hard accepting mediocrity and I tend to challenge “bandwagon” approaches a lot. I call it a weakness. It seems most people in our profession do it to get ahead, and it’s now unusual when someone disagrees with the system.
ADMARP: What is the idea of you people have that is quite contrary to who you really are?
Fridel: I can’t really say, but I’m sure most people know I’m very straightforward. Maybe to a fault sometimes. But I have learnt it is best to be as open as possible. Leave the sugar coating for when you’re making a cake.
ADMARP: What can you describe as the most groundbreaking moment/period in your career journey?
Fridel: It would be a digital campaign proposed and executed for Ford Nigeria in 2013. The success from #MyFordAndI on social got us more funds(good coins) to run it as a 6-months campaign on Radio
ADMARP: What is your favorite food?
Fridel: Spicy Jollof and peppered protein
ADMARP: What food do you think is the most overrated?
ADMARP: Tell us something, an unpopular opinion about marketing that you think people should embrace more?
Fridel: Marketing is constantly working and reworking to find something that works to achieve your product or brand goals. It is alright to fail, just go at it again with a different approach inspired from learnings of your initial failure. Are you gerrit?
ADMARP: If you weren’t an advertiser, what would you have done differently in life?
Fridel: A professional gamer or a global superstar
ADMARP: What state are you from?
Fridel: Ondo (omo owo)
ADMARP: What are you afraid of the most?
ADMARP: Who is your bestie in the industry?
Fridel: My Fifa b****. Princewill ( a real 1)
ADMARP One-on-One is a fresh-out-of-the-box initiative and systematic approach towards understanding our members, getting others to know them beyond the obvious, and helping them strike a business/life balance.