The Association of Digital Marketing Professionals of Nigeria (ADMARP) has successfully wrapped up its inaugural ADMARP Day event, uniting key figures in the marketing and advertising field to tackle crucial issues in the ever-changing landscape, especially amid economic uncertainties.
Held on November 9th, 2023, ADMARP Day 2023 featured Nneka Keshi, Head of Omnichannel at Meta, SSA, discussing the imperative of leveraging digital marketing in challenging economic times. Keshi emphasized the shift in global company strategies as they navigate the brink of a recession, ushering in a new era of media and marketing accountability.
During his session, Gaurav Chhaparwal, Founder of Datahash, delved into the significance of data-driven decision-making and analytics for marketing success.
Panel sessions also explored topics such as adapting marketing budgets during economic crises and the role of government in digital marketing regulation. Notable panelists included industry experts like Emamoke Ogoro, Ikechukwu Ugwu, Abiodun Ajiborode, Ized Uanikhehi, Osamede Uwubanmwen, and Tayo Ige, among others.
ADMARP Day 2023 also showcased brand exhibitions from corporate members like Eskimi, Appsflyer, and Adform.
Additionally, the event recognized 25 professionals for their significant contributions to ADMARP’s growth and engagement in the digital marketing ecosystem. (See full list here)
Stanislaus Martins, President of ADMARP, emphasized that ADMARP Day originated from the necessity to address critical issues in digital marketing. He highlighted the role of professionals and thought leaders as changemakers in overcoming challenges and ensuring a thriving landscape with successful returns on investments for companies and brands.
Established in January 2018, ADMARP has garnered a reputation for excellence and innovation within Nigeria’s digital marketing community.