Archive for author: Zion Rufus

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News & Events

Datahash founder advocates prioritizing people over analytical tools, ROI as most vital metric in business

While having the right tools are essential, Guarav Chhaparwal, founder of Datahash, has made a compelling case for prioritizing the right people who can navigate the complex interplay of data and business dynam...

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News & Events

ADMARP Day 2023: Nneka Keshi speaks on CMOs navigating new era of marketing accountability

Marking a new era of media and marketing accountability for marketers, there’s a rising demand for CMOs with backgrounds in performance marketing—a shift from the past, as both consumers and businesses gr...

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News & Events

ADMARP concludes ADMARP Day 2023, spotlights strategies for marketing success amidst global uncertainty

The Association of Digital Marketing Professionals of Nigeria (ADMARP) has successfully wrapped up its inaugural ADMARP Day event, uniting key figures in the marketing and advertising field to tackle crucial is...

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News & Events

The Screenshot Economy: Experts discuss new frontier in advertising metrics

Advertisers employ various metrics to gauge the effectiveness of their campaigns, from conversion rates and engagement to clicks and impressions. But have you ever considered the value of measuring screenshots?...

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News & Events

Debate: Earned media cannot be manipulated with the same level of control as paid advertising

Journalists, bloggers, and influencers are adept at identifying inauthenticity, and audiences are quick to reject content that appears excessively promotional. In recent years, there has been a surge in the mis...

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News & Events

Demystifying the sarcasm of email marketing: No, the email did not find me well

So, imagine an email finding you well… yikes!  Email marketing has become an invaluable tool for sales professionals, particularly in today’s fast-paced world where certain subtleties and nuances can mak...

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News & Events

Oti Ukubeyinje assumes role as Consumer Data Lead for Africa at Diageo

Oti Ukubeyinje, an accomplished ad-tech expert, has taken on the role of Consumer Data Lead for Africa at Diageo. In his new capacity, he will collaborate with both global and in-market teams to develop and imp...

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News & Events

ADMARP Day 2023: Digital marketing experts set to unite, tackle industry challenges

The Association of Digital Marketing Professionals of Nigeria (ADMARP) is gearing up to host its inaugural ADMARP Day event, slated for Thursday, November 9th, 2023, via Zoom. Use link to register https://bit.l...

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News & Events

Legend of the Oraimo Cord: How a company’s charging cable is championing virality in product marketing

The legend of the “Oraimo cord” has emerged from the hearts and minds of Nigerians. What began as a practical accessory for charging and data transfer has transformed into a symbol of discipline and...

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News & Events

Adform ad server to unlock data insight capabilities in collaboration with Lenovo

Global technology company partners with leading programmatic platform to support its digital transformation journey Adform, the global programmatic platform, today announced it will be collaborating  with Lenov...