Dochase Adx, Africa’s leading Digital Advertising company, has joined forces with 02 Academy Lagos to champion the future of digital literacy in Nigeria. This collaborative effort aims to drive knowledge ...
While having the right tools are essential, Guarav Chhaparwal, founder of Datahash, has made a compelling case for prioritizing the right people who can navigate the complex interplay of data and business dynam...
Marking a new era of media and marketing accountability for marketers, there’s a rising demand for CMOs with backgrounds in performance marketing—a shift from the past, as both consumers and businesses gr...
The Association of Digital Marketing Professionals of Nigeria (ADMARP) has successfully wrapped up its inaugural ADMARP Day event, uniting key figures in the marketing and advertising field to tackle crucial is...
Advertisers employ various metrics to gauge the effectiveness of their campaigns, from conversion rates and engagement to clicks and impressions. But have you ever considered the value of measuring screenshots?...
Journalists, bloggers, and influencers are adept at identifying inauthenticity, and audiences are quick to reject content that appears excessively promotional. In recent years, there has been a surge in the mis...
So, imagine an email finding you well… yikes! Email marketing has become an invaluable tool for sales professionals, particularly in today’s fast-paced world where certain subtleties and nuances can mak...
Oti Ukubeyinje, an accomplished ad-tech expert, has taken on the role of Consumer Data Lead for Africa at Diageo. In his new capacity, he will collaborate with both global and in-market teams to develop and imp...
The Association of Digital Marketing Professionals of Nigeria (ADMARP) is gearing up to host its inaugural ADMARP Day event, slated for Thursday, November 9th, 2023, via Zoom. Use link to register https://bit.l...
The legend of the “Oraimo cord” has emerged from the hearts and minds of Nigerians. What began as a practical accessory for charging and data transfer has transformed into a symbol of discipline and...