This week, ADMARP One-on-One is shining the spotlight on Dr. Mary Jimoh, an astute marketer, Lagos “hustler”, and marketing manager at Olivora Cosmetics Limited. ADMARP: Did you choose marketing, or marketing c...
To increase sales and close more deals in 2023, marketers have found it essential to balance their efforts between increasing their customers’ fear of missing out and addressing their fear of failure. Mathew Di...
If you are a #digitalmarketing professional in Nigeria, you probably must have been faced with diverse challenges at different points in your career. From meeting people who assume digital marketing is a genera...
POV: Let’s face the facts. Roses are red, violets are blue. Content writers get writer’s block, marketing professionals suffer burnouts Besides having to grapple with the misguided notions of non-di...
The global IoT cloud platform market size is expected to reach USD 51.3 billion by 2030 driven by increased demand from the healthcare sector and the growing use of AI and ML integrated IoT platforms among orga...
The past decade has seen phenomenal and disruptive innovations such as the explosion of AI, Big Data, and e-commerce, increased mobile penetration and massive shift to social media platforms, and emerging digit...
Heating up the AI competition, Google has introduced Bard, an experimental conversational AI service powered by LaMDA, which draws on information from the web to provide fresh, high-quality responses. Poised to...
Ad Dynamo by Aleph, a subsidiary of Aleph Holdings and the exclusive Authorized Sales Partner for Meta in Nigeria, has announced the appointment of Stanislaus Martins as its new Regional Director Meta for Afric...
As the evolution of technology changed trajectory towards digital marketing, new platforms of marketing began to emerge. From product marketing and its associated roles, to content marketing, digital strategy, ...
This week, we had the pleasure of hosting relationship content creator, social media manager, and product marketing specialist Elizabeth Ogunseye, popularly known as “Sisilizzzy”. ADMARP : Did you c...