The Association of Digital Marketing Professionals in Nigeria ADMARP, has announced the appointment of Stanislaus Martins as its new president. Stanislaus Martins takes over from the pioneer president Oti Ukube...
Right when we thought “Just Google it” will remain the best thing to ever happen in the search business, a free-to-use text-based artificial intelligence tool, ChatGPT, has been summoned into the ring to explor...
A survey of 8032 marketers across the globe carried out by ad agency, NP Digital revealed a whopping 42% of marketers would decrease their organic media budget in 2023 due to organic reach continually declining...
This week on ADMARP One-on-One, we had the pleasure of hosting marketing professional and global brand communications lead at Beiersdorf AG, a global company with presence across over 150 countries. In her curr...
Now more than ever, as 2023 approaches, firmer considerations have risen towards plannings and predictions for the new year as analysts are careful not to repeat the same trend of failed projections and economi...
This week on ADMARP One-on-One, we had the great pleasure of hosting mentor, author, public speaker, and group head, mobile financial services at Interswicth Group, Lanre Basamta, whose career trajectory spans ...
Hard on the heels of a looming recession, so far, the global financial and economic crisis has spurred slower job growths, bankruptcies, cost cutting, hiring freezes, and mass layoffs. The consideration,...
Insights shared by Google leaders on top marketing trends expected to shape the year 2023 have revealed that the new year will be led by more inclusive media planning, privacy and peace of mind, GenZ trends, an...
Right in his birthday behavior, this week on ADMARP One-on-One, we had the pleasure of hosting Marketing communications consultant Fridel Makun. ADMARP: Did you choose advertising or did advertising choose you?...
In light of increasing exchange rates, most advertisers in Nigeria incur huge costs when they pay for their ads in dollars. To mitigate this challenge, Nigeria’s leading programmatic ad platform Eskimi has anno...