The Association of Digital Marketing Professionals of Nigeria (ADMARP) is gearing up to host its inaugural ADMARP Day event, slated for Thursday, November 9th, 2023, via Zoom. Use link to register https://bit.l...
The legend of the “Oraimo cord” has emerged from the hearts and minds of Nigerians. What began as a practical accessory for charging and data transfer has transformed into a symbol of discipline and...
Global technology company partners with leading programmatic platform to support its digital transformation journey Adform, the global programmatic platform, today announced it will be collaborating with Lenov...
The world of marketing is undergoing rapid and complex transformations, presenting both challenges and opportunities for marketers and entrepreneurs. With emerging technologies continually reshaping the landsca...
Raging on, the age-old debate over traditional versus digital advertising has continued to captivate the marketing world, and leading voices in the field are calling for a strategic blend of both approaches to ...
This week, we are shining the spotlight on seasoned marketing expert, James Praise who currently sits as the Chief Revenue Officer at Cecure Intelligence Limited. With a rich background spanning IT & Big Te...
Global advertising expenditure is on an upward trajectory, with an expected growth of 4.4% this year, resulting in a cumulative total of $963.5 billion. The forecast for 2024 is even more remarkable, with an an...
Influencer marketing which was once hailed as a potent strategy now faces skepticism and doubt, with marketing experts asserting that while influencers have proven valuable for enhancing brand recognition, expo...
Hustle Africa, a pioneering education initiative, is positioning itself as a transformative force in the world of content marketing. Driven by a vision to empower individuals with foundational and advanced expe...
Is anything more deliberately mismatched than Marketing and Advertising? For starters, marketers deserve some credit, and your brand, on the other hand, deserves better than to be caught in the crossfire of a m...