The global cloud advertising market which hit $67.22 billion in 2021 and rose to $78.19 billion in 2022, is expected to grow to $140.66 billion in 2026 at a compound annual growth rate (CAGR) of 15.8% according to Research and Markets.
Cloud advertising are cloud-based services that support the selection, transaction and delivery of advertising and ad-related data in which content and price are determined at the time of end-user access, usually by an auction mechanism that matches bidders with advertising impressions as they become available. This applies to search, display, mobile, social and video ad formats.
With advanced technologies such as data science, AI, and machine learning, Cloud Advertising improves customer advertisement, experience, and engagement.
The main types of cloud advertising include public cloud, private cloud, and the hybrid cloud. A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet.
Public cloud advertising services are owned by third-party service providers. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users.
Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market.
Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms.
