The global programmatic advertising market which hit $7.38 billion in 2022, is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67% according to statistics released by ReportLinker.
Additionally, global advertising spend for Programmatic is expected to accelerate to nearly $100 billion this year as shared by ROI Revolution.
The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations.
