As viewers and advertisers continue to shift away from traditional linear broadcast television, the global advertising spend on Connected TV (CTV) is projected to reach $25.9 billion in 2023, marking a 13.2% in...
Advertising operations are more than just a cog in the wheel of the digital advertising world; they are the driving force behind successful ad campaigns. In a world where every second counts, effective advertis...
Meta’s Threads app, which garnered 100 million sign-ups in just two weeks, has experienced a decline in daily active users and time spent on the app since its initial launch. This development, amongst oth...
As it currently sits, the future of marketing is intertwined with AI, and most likely, only organizations that embrace its transformative power will thrive as it continues to reshape the digital economy, the ro...
Dear members of ADMARP, It’s hard to believe that the first half of the year has already come and gone. I hope it was filled with incredible achievements and memorable experiences for each and every one o...
ADMARP is Nigeria’s largest digital marketing association and serves as a vibrant hub for industry experts and professionals. As a member, you’ll gain access to a diverse community comprising...
In a candid and enlightening interview, esteemed members of the Association of Digital Marketing Professionals (ADMARP) opened up about some often-overlooked marketing opinions and strategies that they believe ...
A groundbreaking study conducted by the Boston Consulting Group (BCG) has revealed a game-changing method for measuring brand impact and driving growth in the fast-paced world of marketing. The research advocat...
In this “Tell it all” interview, Peter TOLD IT ALL!!! This episode, we took a deep dive into the exceptional personality and career journey of Peter Bassey Okon, a certified paid media manager with extensive e...
Let’s talk about greatness! This week, the spotlight is on Ayishat Sandra Olanrewaju, founder of Corporately Lucid and a dynamic professional with a strong background in marketing and communications. With over ...