IT Blog

This week, the spotlight shines on Michael Zaitsev, the Managing Director of Africa&CIS for AppsFlyer.  Zaitsev is an experienced leader in the mobile app industry and has worked with AppsFlyer for over six...

Blurring the lines between brand building and performance marketing in an interview with ADMARP, some marketing professionals have emphasized the need for marketers to shift their focus away from solely perform...

This week, ADMARP One-on-One is shining the spotlight on Helen Akue, a digital and marketing professional with over ten years of experience in business development, graphic design, marketing, and communications...

This week, ADMARP One-on-One is shining the spotlight on Arafat Manliki (Man like Manliki), Regional Senior Marketing Manager, Exams, West Africa at British Council and former Digital Marketing Manager at MTN w...

In times of economic downturn, many businesses tend to make cuts to their advertising budgets as a way to reduce costs and manage unprecedented challenges that may arise as a result of inflationary pressures an...

Poised for significant growth, the global digital marketing courses market is estimated to grow by USD 1.37 billion from 2021 to 2026, at a compound annual growth rate (CAGR) of 12.75% according to recent repor...

Before we get down to the teeny-weeny details and key strategies you should probably consider this new week, let’s put things into perspective for you. So, it’s a fine day in April 2018. You are a digital marke...

As more marketing channels and tactics emerge, it is becoming increasingly difficult for digital marketers to see real impact and calculate incremental reach of their digital campaigns. Although digital marketi...

This week, ADMARP One-on-One is shining the spotlight on AyeeSha Omadibi, a creative writer, marketing professional, and CEO of Hustle Africa whose career trajectory spans more than a decade of experience in me...