Is anything more deliberately mismatched than Marketing and Advertising? For starters, marketers deserve some credit, and your brand, on the other hand, deserves better than to be caught in the crossfire of a m...
Mastercard, a global leader in digital payment solutions, has partnered with Dochase Adx, a leading digital advertising platform, to offer a 5% discount to businesses, brands, and SMEs to fund their advertising...
Jaw drops, heart swells, and goosebumps are the new brand metrics as customers now demand a re-enchanting spark and revolution in the realm of advertising and marketing, and the transformation of emotions into ...
…Nope, this is not an ‘entertainment’ article. Yes, this is about Jagun Jagun The Movie, but not the way you think. “A young man (Gbotija) determined to become a powerful warrior joins an elite army, encounte...
As viewers and advertisers continue to shift away from traditional linear broadcast television, the global advertising spend on Connected TV (CTV) is projected to reach $25.9 billion in 2023, marking a 13.2% in...
Advertising operations are more than just a cog in the wheel of the digital advertising world; they are the driving force behind successful ad campaigns. In a world where every second counts, effective advertis...
Meta’s Threads app, which garnered 100 million sign-ups in just two weeks, has experienced a decline in daily active users and time spent on the app since its initial launch. This development, amongst oth...
As it currently sits, the future of marketing is intertwined with AI, and most likely, only organizations that embrace its transformative power will thrive as it continues to reshape the digital economy, the ro...
Dear members of ADMARP, It’s hard to believe that the first half of the year has already come and gone. I hope it was filled with incredible achievements and memorable experiences for each and every one o...
ADMARP is Nigeria’s largest digital marketing association and serves as a vibrant hub for industry experts and professionals. As a member, you’ll gain access to a diverse community comprising...