Today on ADMARP One-on-One, we are pulling the veil off Frankline Ozekhome, a pop culture strategist and trends futurist. He is the founder of Identiture, a strategic insights, and innovation consultancy.
Frankline had previously served as the Group Strategy Director at Publicis Groupe/Redefini Nigeria, and Head of Digitas Lagos (the digital arm of Publicis Groupe).
ADMARP: Did you choose marketing, or marketing chose you?
Frankline: Marketing chose me. My first love was medicine, switched to Law, admitted to study English, recruited as a Media Planner, fell in love with advertising.
ADMARP: What is your greatest weakness?
Frankline: My greatest weakness is mediocrity. I like giving the best to anything I’m involved in, sometimes to a fault as I tend to take ownership when I should delegate.
ADMARP: What is the idea of you people have that is quite contrary to who you really are?
Frankline: That I’m ‘cold’ and ‘unapproachable’ in the workplace. I’m actually a very warm, gentle and empathetic human being; my expression – which is wrongly interpreted – helps shield me from being taken advantage of.
ADMARP: What can you describe as the most groundbreaking moment/period in your career journey?
Frankline: When I was made an Excom Member at Insight Publicis (then known as Insight Grey), the largest advertising agency in West Africa, when I was barely 30 years old.
ADMARP: What is your favorite food?
Frankline: Mashed potatoes and steak
ADMARP: What food do you think is the most overrated?
Frankline: Jollof Rice
ADMARP: Tell us something, an unpopular opinion about marketing that you think people should embrace more?
Frankline: Marketing doesn’t have templates
ADMARP: If you weren’t a marketer, what would you have done differently in life?
Frankline: An intelligence officer or CIA agent
ADMARP: What state are you from?
Frankline: My dad is Edo, My mum is Anambra; I was born and bred in Lagos
ADMARP: What are you afraid of the most?
Frankline: Mediocre work
ADMARP: Who is your bestie in the industry?
Frankline: Chima Okenimkpe, Raphael Idu, Fanen Acho, Emeka Obia, Timilehin Akinbinu
ADMARP One-on-One is a fresh-out-of-the-box initiative and systematic approach towards understanding our members, getting others to know them beyond the obvious, and helping them strike a business/life balance.