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11 things you don’t know about Identiture CEO- Frankline Ozekhome

Today on ADMARP One-on-One, we are pulling the veil off Frankline Ozekhome, a pop culture strategist and trends futurist. He is the founder of Identiture, a strategic insights, and innovation consultancy.

Frankline had previously served as the Group Strategy Director at Publicis Groupe/Redefini Nigeria, and Head of Digitas Lagos (the digital arm of Publicis Groupe).

ADMARP: Did you choose marketing, or marketing chose you?

Frankline: Marketing chose me. My first love was medicine, switched to Law, admitted to study English, recruited as a Media Planner, fell in love with advertising.

 

ADMARP: What is your greatest weakness? 

Frankline: My greatest weakness is mediocrity. I like giving the best to anything I’m involved in, sometimes to a fault as I tend to take ownership when I should delegate.

 

ADMARP: What is the idea of you people have that is quite contrary to who you really are?

Frankline: That I’m ‘cold’ and ‘unapproachable’ in the workplace. I’m actually a very warm, gentle and empathetic human being; my expression – which is wrongly interpreted – helps shield me from being taken advantage of. 

 

ADMARP: What can you describe as the most groundbreaking moment/period in your career journey?

Frankline: When I was made an Excom  Member at Insight Publicis (then known as Insight Grey), the largest advertising agency in West Africa, when I was barely 30 years old.

 

ADMARP: What is your favorite food?

Frankline: Mashed potatoes and steak 

 

ADMARP: What food do you think is the most overrated?

Frankline: Jollof Rice

 

ADMARP: Tell us something, an unpopular opinion about marketing that you think people should embrace more?

Frankline: Marketing doesn’t have templates  

 

ADMARP: If you weren’t a marketer, what would you have done differently in life?

Frankline: An intelligence officer or CIA agent 

 

ADMARP: What state are you from?

Frankline: My dad is Edo, My mum is Anambra; I was born and bred in Lagos

 

ADMARP: What are you afraid of the most?

Frankline: Mediocre work

 

ADMARP: Who is your bestie in the industry?

Frankline: Chima Okenimkpe, Raphael Idu, Fanen Acho, Emeka Obia, Timilehin Akinbinu

ADMARP One-on-One is a fresh-out-of-the-box initiative and systematic approach towards understanding our members, getting others to know them beyond the obvious, and helping them strike a business/life balance.

 

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