Archive for author: Zion Rufus

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News & Events

Varying tunes trail marketing operations predictions for Q4 2023-2025

The world of marketing is undergoing rapid and complex transformations, presenting both challenges and opportunities for marketers and entrepreneurs. With emerging technologies continually reshaping the landsca...

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News & Events

Experts call for a strategic marketing mix, maximum impact with hybrid strategies

Raging on, the age-old debate over traditional versus digital advertising has continued to captivate the marketing world, and leading voices in the field are calling for a strategic blend of both approaches to ...

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News & Events

11 things you don’t know about Chief Revenue Officer, James Praise

This week, we are shining the spotlight on seasoned marketing expert, James Praise who currently sits as the Chief Revenue Officer at Cecure Intelligence Limited. With a rich background spanning IT & Big Te...

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News & Events

Global advertising expenditure to exceed $1Trillion in 2024

Global advertising expenditure is on an upward trajectory, with an expected growth of 4.4% this year, resulting in a cumulative total of $963.5 billion. The forecast for 2024 is even more remarkable, with an an...

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News & Events

Influencer Marketing poised to lose relevance, debates continue on authenticity

Influencer marketing which was once hailed as a potent strategy now faces skepticism and doubt, with marketing experts asserting that while influencers have proven valuable for enhancing brand recognition, expo...

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News & Events

Hustle Africa takes aim at advancing content marketing knowledge for excellence

Hustle Africa, a pioneering education initiative, is positioning itself as a transformative force in the world of content marketing. Driven by a vision to empower individuals with foundational and advanced expe...

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News & Events

Hilarious analogies unravel flaws in the Marketing-Advertising mix-up

Is anything more deliberately mismatched than Marketing and Advertising? For starters, marketers deserve some credit, and your brand, on the other hand, deserves better than to be caught in the crossfire of a m...

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News & Events

Mastercard, Dochase Adx partner to provide discounted digital advertising for businesses in Africa

Mastercard, a global leader in digital payment solutions, has partnered with Dochase Adx, a leading digital advertising platform, to offer a 5% discount to businesses, brands, and SMEs to fund their advertising...

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News & Events

Awes, thrills, fear trump traditional measures to emerge new brand metrics

Jaw drops, heart swells, and goosebumps are the new brand metrics as customers now demand a re-enchanting spark and revolution in the realm of advertising and marketing, and the transformation of emotions into ...

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News & Events

Eclectic review: Key corporate/marketing takeaways from Jagun Jagun The Movie

…Nope, this is not an ‘entertainment’ article.  Yes, this is about Jagun Jagun The Movie, but not the way you think.  “A young man (Gbotija) determined to become a powerful warrior joins an elite army, encounte...