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COVID predictions and accelerated trends didn’t see the war coming

Where company executives have blamed overestimation of covid-predictions for the massive layoff spree currently in execution across industries, data analysts have shared that “Covid predictions couldn’t have predicted the Russia-Ukraine war”, its ripple effects on global economy, and the disruption of trends.

Although the COVID pandemic accelerated digital transformation by challenging companies’ survival, and sped up digitalisation and related changes in work, production and provision of services, in no time, the world economy began to pay heftily for the war in Ukraine as the Russia-Ukraine war ushered in an era of unprecedented events which weakened the global economy through significant disruptions in trade, food, and fuel price shocks, weaker growth, stronger inflation and potentially long-lasting damage to supply chains.

As a result, several companies began to initiate mass firings as they grappled with post pandemic challenges, economic downturns, inflationary pressures, and a near-recessionary era.

Meta CEO, Mark Zuckerberg had shared that he had misjudged the market trends and overestimated the COVID-accelerrated predictions.

Zuckerberg shared in a letter to employees: “At the start of Covid, the world rapidly moved online and the surge of e-commerce led to outsized revenue growth. Many people predicted this would be a permanent acceleration that would continue even after the pandemic ended. I did too, so I made the decision to significantly increase our investments. Unfortunately, this did not play out the way I expected. Not only has online commerce returned to prior trends, but the macroeconomic downturn, increased competition, and ads signal loss have caused our revenue to be much lower than I’d expected. I got this wrong, and I take responsibility for that.”

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