5 ways to build early visibility for your brand
• Create high-quality content
• Leverage social media platforms
• Engage with influencers
• Use SEO services
• Try remarketing campaigns
Statistics and facts
- Slower spending mixed with turbulent
employment trends will make 2023 planning
and budgeting difficult to navigate (Forrester) - Digital marketers should be persistently aware of the rise of cybersecurity threats
- Global media buying services market is
currently estimated at US$ 69 billion (Statista) - Commerce media is the new revolution
(McKinsey) - Continue growing your first-party data
- Embrace collaborations and partnerships
- Marketing emails have a CTR of 2.6% worldwide (Demandsage)
- Cyber attacks and data breaches will soon
affect up to 80% of first party data collation
processes (UpGuard)
- Average cost per action (CPA) is $49 for paid search and $75 for display ads
- It was 1996 when Bill Gates said Content is King; a lot has changed
- 87% of Digital Advertising revenue will be
generated via programmatic advertising in 2026 - • Linkedin is responsible for 80% of B2B leads from social media
- Online videos make up more than 82% of all consumer internet traffic
- 70% of Marketers are unsatisfied with their website’s conversion rate
- Tuesdays have the highest click-through rates – 2.4%, while Saturdays and Sundays observe the lowest CTR – 2.1%
- The CRO strategy is not present in 68% of small-scale businesses
- • B2B companies that assume they’ve cleared the omnichannel bar in sales and marketing will need to think again (McKinsey)
- Nigeria’s Connected TV ad spending in the
Video Advertising segment hit US$1.99m this year (Statista) - • Hybrid sales reps will soon become the most common sales role (McKinsey)
- 2023 will be a “spend-money-to-make-money year for B2B CMOs (Forrester)
- Companies today are wasting as much as 35% of their cloud spend (RightScale)
- 92% of keywords have less than 10 searches
each month (Demandsage) - You can buy likes, not conversion
