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Interesting marketing facts and statistics you probably don’t know

5 ways to build early visibility for your brand
• Create high-quality content
• Leverage social media platforms
• Engage with influencers
• Use SEO services
• Try remarketing campaigns

Statistics and facts

  • Slower spending mixed with turbulent
    employment trends will make 2023 planning
    and budgeting difficult to navigate (Forrester)
  • Digital marketers should be persistently aware of the rise of cybersecurity threats
  • Global media buying services market is
    currently estimated at US$ 69 billion (Statista)
  • Commerce media is the new revolution
    (McKinsey)
  • Continue growing your first-party data
  •  Embrace collaborations and partnerships
  • Marketing emails have a CTR of 2.6% worldwide (Demandsage)
  • Cyber attacks and data breaches will soon
    affect up to 80% of first party data collation
    processes (UpGuard)
  • Average cost per action (CPA) is $49 for paid search and $75 for display ads
  • It was 1996 when Bill Gates said Content is King; a lot has changed
  • 87% of Digital Advertising revenue will be
    generated via programmatic advertising in 2026
  • • Linkedin is responsible for 80% of B2B leads from social media
  • Online videos make up more than 82% of all consumer internet traffic
  • 70% of Marketers are unsatisfied with their website’s conversion rate
  •  Tuesdays have the highest click-through rates – 2.4%, while Saturdays and Sundays observe the lowest CTR – 2.1%
  •  The CRO strategy is not present in 68% of small-scale businesses
  • • B2B companies that assume they’ve cleared the omnichannel bar in sales and marketing will need to think again (McKinsey)
  • Nigeria’s Connected TV ad spending in the
    Video Advertising segment hit US$1.99m this year (Statista)
  • • Hybrid sales reps will soon become the most common sales role (McKinsey)
  • 2023 will be a “spend-money-to-make-money year for B2B CMOs (Forrester)
  • Companies today are wasting as much as 35% of their cloud spend (RightScale)
  • 92% of keywords have less than 10 searches
    each month (Demandsage)
  • You can buy likes, not conversion

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