The ADMARP Digital Product Growth Summit 2026 is Africa’s first cross-functional growth summit. It takes place on Friday 27 November 2026, from 9:00am to 5:30pm, at 157 Gardens Event Centre in Ilupeju, Lagos, and streams live online. It’s free to attend, in person or online, and brings marketers, product managers, founders, CEOs and CTOs, CMO, Product leaders into one room for a single day across three stages.
This guide covers everything you need to decide to come and plan your day: who it’s for, what happens across the three stages, the speakers and awards, the venue details, and exactly how to register.
What is the ADMARP Digital Product Growth Summit?
It’s a one-day summit built on a simple idea: growth isn’t marketing’s job alone, it’s the work of marketers, product people, founders and technical leaders together. Most conferences put those groups in separate rooms. This one puts them in the same one, on purpose, because the best growth in African markets happens where those disciplines meet.
It’s hosted by ADMARP, a Nigerian association of digital marketing professionals founded in 2017. This is the inaugural edition, so the people in the room are there for the first one.
Why this summit is different
Most industry events are built for one audience. A marketing conference talks to marketers. A product conference talks to builders. Founders end up at investor events. Everyone leaves having spoken mostly to people who do the same job they do.
This one is built the other way round. The whole premise is that growth in African markets happens where marketing, product and leadership meet, so it puts those groups on the same floor for a day. If you’ve ever felt that the best conversation was the one happening in the other room, this is designed to fix exactly that. You can read more about why we put marketers, PMs and founders together.
Key facts at a glance
Event: ADMARP Digital Product Growth Summit 2026
Day & Date: Friday 27 November 2026
Time: 9:00am – 5:30pm
Venue: 157 Gardens Event Centre, Ilupeju, Lagos
Format: Hybrid — in person and free online stream
Cost: FREE
Physical capacity: 1,000 seats (capped)
Online capacity: Unlimited
Stages: 3 — main stage, Room A, Room B
Awards: 11 categories
Host: Association of Digital Marketing Professionals ADMARP led by President Ogunseye Elizabeth Anuoluwapo
Who should attend
If you build, market or lead a product in Africa, this is your room. It’s designed for:
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Digital marketers across brand, performance, content and social
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Product managers, CPOs and product leads
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Founders and early-stage operators
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CEOs, CTOs and CPOs from banks, fintechs, telcos and tech companies
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AI founders, martech practitioners, and data and analytics professionals
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Creators, agency leads, growth consultants and students
You don’t need to be an ADMARP member, and you don’t need to pay.
The three stages
The day runs across three spaces, and you’re free to move between them.
Main stage — Leadership and vision. Opening and closing keynotes, a C-suite panel with CEOs, CTOs and CPOs, and founder fireside chats. The big-picture conversation about where African growth is headed, plus the awards ceremony.
Room A — Marketing and growth. For marketers and growth leads. Sessions on performance marketing in 2026, why retention beats acquisition, and how to build a growth engine on a startup budget. Real numbers and real case studies.
Room B — Product, tech and AI. For the builders. Sessions on product-led growth in African markets, building with AI, and scaling technology for the realities of the continent.
Speakers
The summit features a lineup of 22+ speakers: founders, CEOs, CTOs, CPOs and growth leaders who have built, marketed and scaled products in African markets. Speakers are announced from August, and the full lineup is published on the speakers page as names confirm. Registered attendees hear about each announcement first. If you’d like to be on that stage, the call for speakers is open.
The awards
The ADMARP Digital Product Growth Awards run alongside the summit, recognising the best growth work in the region across 11 categories. Nominations are free, and self-nominations are welcome. Nominations open 20th August and close on 10th October 2026; the shortlist is announced in mid-October, and winners are celebrated live on the main stage on 28 November. Here’s how the awards work and how to nominate.
Go deeper before the day
If you want to walk in already warmed up on the themes, these pieces set the table:
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Why we’re putting marketers, PMs and founders in one room — the thinking behind the summit
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Retention over acquisition — a Room A preview
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Product-led growth in Africa — a Room B preview
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Building a growth engine on a startup budget — for founders coming to Room A
Venue, date and time
The summit is held at 157 Gardens Event Centre, 157 Ikorodu Road, Onipanu, Ilupeju, Lagos, on Friday 27 November 2026. Doors open at 9:00 am and the day closes at 5:30 pm. The venue has a main stage, two breakout rooms and an exhibition floor. If you’re travelling in, plan to arrive before 9:00 am to settle in before the opening keynote.
How to attend: in person vs online
The summit is hybrid, so there are two ways to be there:
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In person. Free, but the venue is capped at 1,000 seats. Once they’re gone, they’re gone, so register early if you want to be in the room.
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Online. Also free, with no cap. The full programme streams live, which makes it open to anyone across the continent and the diaspora. Registered online attendees get the access link before the day.
Either way, registration is required so we can send your confirmation and access details.
How to register
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Go to the registration page and choose in person or online.
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Enter your details. It takes about a minute.
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Check your email for confirmation. Online attendees receive a stream link closer to the day.
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Add it to your calendar for 27th November, and plan which stages you want to catch.
Frequently asked questions
When and where is the ADMARP Digital Product Growth Summit 2026? Friday 27 November 2026, 9:00am to 5:30pm, at 157 Gardens Event Centre, Ilupeju, Lagos. It also streams live online.
How much does it cost to attend? Nothing. Attendance is free both in person and online. In-person seats are capped at 1,000, so register early to secure one. Online attendance is unlimited.
Can I attend online? Yes. The full programme streams live and free, with no cap. Registered online attendees receive an access link before the event.
Who should attend the summit? Marketers, product managers, founders, CEOs, CTOs, data professionals, creators, consultants and students. You do not need to be an ADMARP member.
How do I register? Visit the registration page, choose in person or online, and enter your details. You’ll receive a confirmation by email, and online attendees get a stream link closer to the day.
What are the three stages about? The main stage covers leadership and vision, Room A covers marketing and growth, and Room B covers product, tech and AI. You can move between them freely.
Are there awards? Yes. The ADMARP Digital Product Growth Awards run across 11 categories. Nominations are free and close on 1 October 2026, with winners celebrated at the summit.
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