At the core of digital marketing is creativity, because the key to a successful marketing campaign lies in your ability to be creative. You might rightly say “No, it’s not. Creativity is just the icing on the c...
In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet...
Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though the COVID-19 placed the world under threat, the pandemic has propelled the rate of digitaliza...
Contibutor: Oti Ukubeyinje There seems to be a consensus on what a viewable video view is – 50% in view for 2 continuous seconds according to the IAB. However, when it comes to a video view on the buy-sid...
Contributor: Oluwatobi Adekunle I have been thinking of the next article to write since I wrote the last one about two weeks ago. Nothing was coming to mind, and I didn’t want to force it as I have other import...
Contributor: Oti Ukubeyinje I randomly spotted this in my YouTube archive and it brought some interesting memories of my agency days, thought I’d share the gist. This was in 2016. The most amount WEMA Ban...