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Musk appoints former VP as head of advertising sales

In the wake of Twitter’s mass layoffs and resignations, Twitter CEO Elon Musk has appointed Chris Riedy Head of Advertising sales.

Riedy, who takes over from Robin Wheeler, previously served as Vice President, EMEA, leading Twitter’s business practice for Europe, Middle East and Africa.

With nearly three decades of experience across sales, business development & marketing experience, Chris, who joined Twitter in 2012 had led the business development team at Wikia where he was focused on building sustainable revenue driving partnerships with strategic entities.

He also co-founded the venture backed startup PhotoVoo! focused on revolutionising creative expression and content sharing, led business development and product marketing at iWin, Inc and held sales and business development leadership positions at NexTag and LookSmart.

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