Well, contrary to popular opinion, procrastination has nothing to do with laziness, neither is it a character flaw.
Unintentionally, we often find ourselves slipping into the habit of procrastinating and leaving key activities for later. Remember when Winston said “perfectionism is the enemy of progress”?
As a digital marketer, procrastination can put you in real big trouble. Here is the deal, not only does procrastination affect your work-life as a boss or as an employee, it also affects your business relationships with clients and customers.
Procrastination creates delay: you delay till you’ve nearly reached your deadline; you delay till essential elements of your business plan get pushed back; you delay till you forget to call that client back; you delay till you forget to schedule that meeting; you delay till you end up creating a horrible start to a working relationship.
This habit doesn’t necessarily come into play because you feel you have all the time in the world, but sometimes, digital marketers tend to wait for the “perfect” time, the perfect inspiration, the perfect convenience, and the perfect mood, because they are mandated to deliver perfect results by leveraging the perfect strategies, and there is actually no “perfect” time; hence the procrastination.
But hey, you don’t have to be perfect.
Stop using perfectionism as an excuse. Day by day, date to take those imperfect actions, stay consistent, build momentum with what you have, and watch yourself doing better than you have ever done.
You get better when you take those bold steps, you can’t get better when you haven’t even done anything at all. Your ability to stay consistent and keep churning out contents for your audience is a great step of you not doing anything at all.
Castle Jackson said: “Every business owner has seen a failure or two in their life, how else are you expected to learn from your mistakes and succeed? However, from a business perspective, meetings have been missed, and follow ups don’t get scheduled. Procrastination can make you leave things until the last minute, and as a result, you don’t make that sale, you don’t build that relationship, and your business can begin to plateau or diminish as a result.”
