advertising

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News & Events

Debate: If budgets get cut by companies, marketing departments are the first to go

  Hard on the heels of a looming recession, so far, the global financial and economic crisis has spurred slower job growths, bankruptcies, cost cutting, hiring freezes, and mass layoffs. The consideration,...

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News & Events

GenZ trends, inclusive media planning dominate 2023 predictions

Insights shared by Google leaders on top marketing trends expected to shape the year 2023 have revealed that the new year will be led by more inclusive media planning, privacy and peace of mind, GenZ trends, an...

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News & Events

New Eskimi pricing algorithm to help advertisers buy inventories at lower prices

In light of increasing exchange rates, most advertisers in Nigeria incur huge costs when they pay for their ads in dollars. To mitigate this challenge, Nigeria’s leading programmatic ad platform Eskimi has anno...

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News & Events

Sales: Power of marketing is psychological

What can be more heartbreaking than discovering that the Black Friday deals you have been looking forward to only reflect “dubious” discounts? or that the ‘Special’ offers aren’t so special? U...

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News & Events

COVID predictions and accelerated trends didn’t see the war coming

Where company executives have blamed overestimation of covid-predictions for the massive layoff spree currently in execution across industries, data analysts have shared that “Covid predictions couldn’t h...

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News & Events

Marketing and sales department can’t save a bad company

As sales and marketing alignment is ever rare, the long standing battle between the sales and marketing team of every company remains evident. However, besides converting prospects to customers and generating r...

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News & Events

11 things you don’t know about Nimbus Media CEO, Wale Adegoke

This week on ADMARP One-on-One, we had the utmost pleasure of hosting renowned DOOH guru, Wale Adegoke, who sits as the CEO of Nimbus Media Ltd, Nigeria’s leading out-of-home advertising service provider, and C...

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News & Events

Is Web 3 bound to fail?

In light of severe global economic turmoil, significant decline in the market prices of major cryptocurrencies, and trading value of NFTs, the safety, potentials, and transformative effects of the Web 3 technol...

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News & Events

What threats lie in wait for marketers in 2023?

The keyword going into 2023 is “Get ready”. If there is anything marketers have learnt over the past decade, it’s that change is constant, and technological disruptions are inevitable.  Let’s start with 2022; t...

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News & Events

Bad ideas are the new good ideas

Unpopular opinion, bad ideas are building blocks to great ones. There’s probably a groundbreaking idea in your bad idea. What’s your definition of a “bad idea”? Bad ideas could easily translate to innovative, w...