As the digital marketing industry continues to evolve, it’s essential to stay ahead of the curve with the latest advancements in programmatic media buying. Join ADMARP’s live webinar, “Underst...
The past decade has seen phenomenal and disruptive innovations such as the explosion of AI, Big Data, and e-commerce, increased mobile penetration and massive shift to social media platforms, and emerging digit...
This week on ADMARP One-on-One, we had the pleasure of hosting founder of Zedi Africa, Ized Uanikhehi, an astute marketer whose impact driven career spans nearly two decades of experience in Technology, Marketi...
The Association of Digital Marketing Professionals in Nigeria ADMARP, has announced the appointment of Stanislaus Martins as its new president. Stanislaus Martins takes over from the pioneer president Oti Ukube...
A survey of 8032 marketers across the globe carried out by ad agency, NP Digital revealed a whopping 42% of marketers would decrease their organic media budget in 2023 due to organic reach continually declining...
This week on ADMARP One-on-One, we had the pleasure of hosting marketing professional and global brand communications lead at Beiersdorf AG, a global company with presence across over 150 countries. In her curr...
Now more than ever, as 2023 approaches, firmer considerations have risen towards plannings and predictions for the new year as analysts are careful not to repeat the same trend of failed projections and economi...
Hard on the heels of a looming recession, so far, the global financial and economic crisis has spurred slower job growths, bankruptcies, cost cutting, hiring freezes, and mass layoffs. The consideration,...
Insights shared by Google leaders on top marketing trends expected to shape the year 2023 have revealed that the new year will be led by more inclusive media planning, privacy and peace of mind, GenZ trends, an...
In light of increasing exchange rates, most advertisers in Nigeria incur huge costs when they pay for their ads in dollars. To mitigate this challenge, Nigeria’s leading programmatic ad platform Eskimi has anno...