Nigerian startups raised $1.6 billion in 2021 from Venture Capitalists and more startups are looking to raise capital to scale their growth & expansion into new markets. Before venture capital firms signs t...
Through the agenda-setting conversation which could readily be described as the most insightful digital marketing event of the year 2022, the Association of Digital Marketing Professionals (ADMARP), has highlig...
The global cloud advertising market which hit $67.22 billion in 2021 and rose to $78.19 billion in 2022, is expected to grow to $140.66 billion in 2026 at a compound annual growth rate (CAGR) of 15.8% accordin...
As it currently appears, Google might be finding it difficult to cook up a worthy replacement for the third party cookies, and advertisers couldn’t be happier; at least, who wouldn’t appreciate another two year...
In furtherance of its mission to set the standard for best Digital Marketing practices in Nigeria, the Association of Digital Marketing Professionals(ADMARP) has announced its relaunch event slated for Wednesda...
The crippling effect of the global inflation which has thrown the world into an unexpected era of rising prices for food, energy, commodities, goods, and services, has also left the marketing industry in a dile...
At the core of digital marketing is creativity, because the key to a successful marketing campaign lies in your ability to be creative. You might rightly say “No, it’s not. Creativity is just the icing on the c...
Contributor: Oluwatobi Adekunle I have been thinking of the next article to write since I wrote the last one about two weeks ago. Nothing was coming to mind, and I didn’t want to force it as I have other import...
