Sales organizations are embracing new technologies technologies in marketing such as AI, VR, XR, machine learning, business intelligence, big data, data analytics and more to drive productivity, profitability, competitive advantages, and a whole new revamp to their sales processes.
In terms of internet sales promotions, marketing technology has aided firms across the globe to disseminate targeted and more personalized information to their target audience; in turn, it improves customer engagement, spur them to action, improves sales levels, and breaks through the limitation of time and space.
From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been unthinkable a few decades ago.
The digital age has also permitted the use of internet sales promotion to stimulate consumer demand, influence consumer buying decisions, and facilitate the ease of purchase by using computers and network technology to deliver information about goods and services to the virtual market.
Now, through the use of analytics and customer data models, organizations can not only identify potential customers, but more accurately predict which leads from B2C or B2B lead generation efforts are likely to become clients.