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Why your business needs a CRM and the best options out there

Written By Daniel Chukwu

You might be wondering what a CRM is and why it’s so important for your business. Well, the answer is simple: using a CRM can help you save time, keep track of customer data, and improve your overall sales process. In this article, we’ll cover everything you need to know about what a CRM is and how they can benefit your small business. Then we’ll walk through some of the best options on the market right now so that you know exactly what suits your needs best!

Why your business needs a CRM

Customer Relationship Management (CRM) is an application that helps you manage your customer relationships. It’s used to keep track of leads and prospects, the sales pipeline, and much more. According to the Aberdeen Group, 93% of companies they surveyed said they use some form of CRM software in their business processes.

So why should you get a CRM? Here are just a few reasons:

You can use it as a lead management system
You can use it as a customer service platform
You can use it to understand your customers and better connect with them

Top CRMs for small business

CRMs are an essential tool for your small business. They help you manage all your client interactions, automate repetitive tasks and organize all the data you need to grow your company.

You can find a CRM that’s right for you by asking these questions:

What type of software do I need?
How much does it cost?
Can it handle the size of my business?
Does it integrate with other important systems I use like Salesforce or Gmail?
Is there a free trial available so I can test out the features before buying anything?

Here are some of our favorite solutions:

Agile CRM

Agile CRM is a cloud-based solution that provides an excellent alternative for small businesses. It has a free version, but it can also be used on a paid basis. The paid version includes more features such as advanced automation and workflow options.

The Agile CRM mobile app allows you to access your data wherever you go. You can also choose how you want your system integrated into your existing tools, making it easy to use no matter what setup you have in place already at work or home. The user interface is easy enough for anyone who has never used a CRM before, while still offering access to advanced features if needed (you’ll just need to upgrade).

Zoho CRM

Zoho CRM is a great option for small business owners who want an affordable and easy-to-use CRM platform. Zoho is also integrated with other apps, such as Gmail, Google Drive and Google Calendar—a huge advantage for those looking to use multiple tools at once. Plus, Zoho’s large customer base means that you’ll have plenty of people to turn to if you ever run into any issues or need help troubleshooting errors in your data.

If you’re looking for something simple but powerful enough to scale with your business as it grows (and budget), Zoho CRM might be the right fit for you!


ActiveCampaign is a cloud-based marketing automation platform that helps you automate your digital marketing. It lets you send emails, create landing pages, run Facebook ads, and more—all from one place.

ActiveCampaign’s interface is straightforward and easy to use (even if you’re not technically savvy). The software has a lot of built-in templates that make it very easy to customize the look and feel of your emails without having to be an expert designer or developer.

The best part about ActiveCampaign is its price point: it has one of the lowest monthly fees on our list at $9 per month for up to 500 contacts ($19/month for more than 500 contacts). It also includes a free 30-day trial so you can try before you buy!

If email marketing is your thing, then ActiveCampaign should definitely be considered as your CRM solution.

Salesforce Small Business CRM

Salesforce Small Business CRM is a great solution for small businesses. It’s an industry leader, with a strong reputation and many features that make it easy to use. If you’re running a small business, it’s an excellent option for your CRM needs.

Salesforce is known for being one of the most powerful cloud solutions out there. The company has built its name on providing solutions that allow businesses to easily manage their data without having to install software or hire outside help. One reason why Salesforce has become so popular is because of its ease of use: many people can access their data from any device at any time—no matter where they are or what kind of internet connection they have available at the moment.

Another great thing about Salesforce is all of its reporting tools; these give users insight into how much money they’ve spent in different areas by category (for example: advertising) while also allowing them some degree of control over those expenses going forward (such as stopping future ads). This feature makes managing costs easier than ever before!

HubSpot Small Business CRM

HubSpot CRM is a powerful, yet affordable CRM solution for small businesses. It’s a cloud-based platform that’s easy to use and highly customizable. The HubSpot CRM app can help you manage your contacts, create tasks and projects, track leads, communicate with customers through email follow-ups and automated messages—and much more!

If you’re just getting started with customer relationship management tools or if you’re an experienced user looking for something new, the HubSpot Small Business CRM could be the right choice for your business.

If you aren’t using a CRM for your business, it’s high time to start.

If you aren’t using a CRM for your business, it’s high time to start.

What is a CRM?

A CRM stands for Customer Relationship Management. It’s essentially a tool that helps you manage your customers and improve customer satisfaction, sales and marketing efforts.


All in all, a CRM is a great tool for your business. It can help you organize everything that’s going on, including how much inventory you have in stock, how many sales you’ve made this month so far or even what your next big project may be. If you’re looking for something simple yet powerful that doesn’t require too much setup time then we highly recommend checking out Zoho CRM or Salesforce Small Business CRM.


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