Right in his birthday behavior, this week on ADMARP One-on-One, we had the pleasure of hosting Marketing communications consultant Fridel Makun. ADMARP: Did you choose advertising or did advertising choose you?...
In light of increasing exchange rates, most advertisers in Nigeria incur huge costs when they pay for their ads in dollars. To mitigate this challenge, Nigeria’s leading programmatic ad platform Eskimi has anno...
What can be more heartbreaking than discovering that the Black Friday deals you have been looking forward to only reflect “dubious” discounts? or that the ‘Special’ offers aren’t so special? U...
In the wake of Twitter’s mass layoffs and resignations, Twitter CEO Elon Musk has appointed Chris Riedy Head of Advertising sales. Riedy, who takes over from Robin Wheeler, previously served as Vice President, ...
Across the world, It may seem that people began to pay more attention to their health and well-being after the world got hit by COVID, however, there are still groups of people across demographics who don’t und...
Competition in the job market is expected to worsen as the workforce brace for the ripple effects of mass firing across industries which has exposed the current vulnerabilities of employees in corporate and tec...
Blaming it on the unusual macro-economic environment, a whopping number of tech companies have initiated mass layoffs as they continue to stay afloat following a massive revenue decline in October. E-commerce g...
Where company executives have blamed overestimation of covid-predictions for the massive layoff spree currently in execution across industries, data analysts have shared that “Covid predictions couldn’t h...
Diving into exciting aspects, importance, intricacies, and benefits of the metaverse during a virtual conversation facilitated by Eskimi DSP, Nigeria’s leading adtech plaform, professionals in the digita...
As sales and marketing alignment is ever rare, the long standing battle between the sales and marketing team of every company remains evident. However, besides converting prospects to customers and generating r...