In recent weeks, you might have come across words like Chat peegeetee, Chatpipiti, Chat GTB, Chat jibiti, and other distorted, easier-to-pronounce versions of ChatGPT, the conversational AI model that has sent the world into a frenzy. Using machine learning, automatic voice recognition, and advanced dialog management, this natural language processing tool allows users to simulate human-like conversations.
Since it launched in November 2022, the AI chatbot has exercised the potential to answer follow-up queries, admit its mistakes, apologise, and reject inappropriate requests.
Is it worth all the hype?
“It definitely is,” said Ayodeji Agboola, CEO, FlyMyAds.
“You haven’t tried it?”
Well, we have. And we found out that, not everyone is smitten by the ChatGPT bug. On this week’s edition of ADMARP Debate, we are exploring our experts’ views and reservations on ChatGPT, its abilities and limitations, weaknesses, and concerns it might pose for the digital marketing industry.
Hype-worthy or a revolution?
It’s ultimately up to individuals and organisations to determine the value and usefulness of AI for their specific needs and goals- Oluwatobi Adekunle, head growth and product marketing, Sterling Bank Plc
AI technology, including ChatGPT, has the potential to revolutionise many industries and improve people’s lives in various ways. However, it’s important to be aware of the limitations and potential ethical considerations of the technology as well. We’ve always had AI tools and technology so the question is what is different about ChatGPT, I believe it is its level of intuitiveness and intelligence. Its ability to adapt it also into different use cases seamlessly.
Anyone still thinking ChatGPT is all hype is probably living in denial- Stanislaus Martins, President, ADMARP
Because you need to understand that this is just 2022 and what we are seeing is what could be termed “baby AI”. We are at the very early stage of mass application of AI and I know professionals who are now 100% hooked – just imagine where we will be with AI 5 years from now. ChatGPT has already passed both the medical and bar exams and also recently passed the MBA exam from an Ivy league school. We should see it more as a revolution than hype. Millions of jobs will be erased by this “hype” but tens of millions more will be created, so my advice? – Get on that “hype train” and start to learn. That said, it is also important to understand the limitations and capabilities of ChatGPT before putting it to any real world application.
ChatGPT has expanded the frontiers of how consumers find and engage with content- Ladi Ogunseye, President, Digital Media Practitioners of Nigeria (DMPN)
With a conversational bot, this means that users can ask questions and get Al to give them a response. For me, this is revolutionary in the way consumers find information. In terms of hype, yes it is worth the hype. If Google can be on their toes because this has taken the firm grip they have on search away from them and decentralised it, I definitely think it is worth the hype. Because it’s built on artificial intelligence technology, you can expect that it would even become better structured and developed as a product for consumers.
It takes away mundane, repetitive tasks that can slow down more creative and strategic endeavours- Tolulope Olorundero, CEO Mosron Communications
Honestly, it is worth the hype. For professionals who have been dedicated to continuous learning, creative thinking and doubling down on designing strategies – they certainly have nothing to worry about. As I have said in a post in LinkedIn – a true professional’s work starts from contextual strategy development which no AI can take away.
see post here https://www.linkedin.com/posts/tolucomms_linkedin-publicrelations-tolucomms-activity-7023180087227236352-LFrE?utm_source=share&utm_medium=member_ios
It’s going to be a game changer- Abimbola Ogundiran, senior digital manager, Playhouse Communication
The fact that it is able to give relevant results in a human-like manner makes it fresh and exciting. It’s definitely going to revolutionise the way people use search by not just providing multiple links that users have to sift through but rather, by providing direct responses to complex and intricate questions. Based on these possibilities, it is worth the hype.
“errrrrr nope, not so hype-worthy”
At this point, marketers need to double check their love for buzzwords- Peter Adesanya, manager, digital strategist, All Seasons Zenith
ChatGpt is worthy of being understudied and scaled up. Luckily, Microsoft is grabbing the bulls by the horn on this one and are fully set to give Google a run for its inventory. However, the focus should be more on Generative AI. Generative AI, at its infant stages, can be open to giving false and harmful information as well as constructive data as well. A fear and worry is the rate at which DALL-E & Deep fakes are evolving and the need to intensely recruit more hands and knowledge into the Cybersecurity space. But I digress too quickly, so no ChatGPT is not worth the hype. Not until the full scope of its risk and/or impact is determined and assessed.
For lazy people, its worth the hype- Victor Anyanwu, The Social Media Oracle
I see the upsides, but i also see the upsides as a downside because as it helps people cut down a lot of work, it means people will have less reasons to use their brains. With ChatGPT, you don’t even need to do so much research to get answered. All you have to do is know how to craft your questions.
I do not think it’s so much of a thing the public will crave after- Ireti Akiwumi, Lead Consultant, Calibri Solutions
I think some specific sets of people should pay attention to ChatGPT. By that I mean, researchers, academicians, marketers, policymakers, and software engineers. I do not think it’s so much of a thing the public will crave after. Why? This is generative AI. With over 1 billion daily Google users, how many have gone beyond using basic search strings. I don’t even see it having the craving that Bitcoin (and by extension crypto) had a few years back.
But I don’t think ChatGPT can end Google- Tunny Ogunnowo, lead strategist, Absolute Hearts Media
The fact that people think ChatGPT can be the end of Google (though I think that can’t happen), shows how valuable ChatGPT is to almost everyone. ChatGPT is a complete virtual assistant. You can tell it to help you plan your day, draft you a message to send to your loved ones, have a friend who uses ChatGPT to get insights on building target audience for social media ads and so on. Seriously this tool has come to change everything not only in business but also our personal lives and the tool is still relatively new. Just imagine what ChatGPT will become in 3, 4 or 5 years.
At the end of the day, the hype is worth it- Oluwatobi Adekunle,
In Customer service: ChatGPT can be used to create chatbots that can understand and respond to customer inquiries in a natural and conversational way. This can improve the customer experience and reduce the workload for human customer service representatives. Content creation: This is where the virality began. ChatGPT can be used to generate written content such as articles, emails, and social media posts. This can save time and resources for businesses and media organisations. We know it can’t replace human dynamism but its near perfection or level of accuracy is mind-boggling. Language Translation: With the help of ChatGPT, companies can improve their language translation services and provide more accurate translations in a shorter amount of time.
Healthcare: ChatGPT can be used to analyse large amounts of medical data, such as patient records, to identify patterns and make predictions about patient outcomes. This can improve the efficiency and effectiveness of medical research and care. Retail: ChatGPT can also be used to analyse customer data and provide personalised recommendations for products, which can improve the customer experience and increase sales. These are just a few examples of how ChatGPT and other language models can revolutionise various industries, but many more possibilities will emerge as the technology evolves. The hype is worth it
