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Influencer Marketing poised to lose relevance, debates continue on authenticity

by Zion Rufus August 22, 2023

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Hustle Africa takes aim at advancing content marketing knowledge for excellence

by Zion Rufus August 22, 2023

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Hilarious analogies unravel flaws in the Marketing-Advertising mix-up

by Zion Rufus August 18, 2023

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Mastercard, Dochase Adx partner to provide discounted digital advertising for businesses in Africa

by Zion Rufus August 17, 2023

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Awes, thrills, fear trump traditional measures to emerge new brand metrics

by Zion Rufus August 15, 2023

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Eclectic review: Key corporate/marketing takeaways from Jagun Jagun The Movie

by Zion Rufus August 14, 2023

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CTV ad spend hits $26 billion globally, Nigeria’s promising landscape face adoption hurdles

by Zion Rufus August 10, 2023

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Role of advertising operations in maximizing digital advertising campaigns

by Zion Rufus July 26, 2023

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Engagement drops for Meta’s Threads App, advertisers raise valuable questions about its future

by Zion Rufus July 18, 2023

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AI in marketing market to reach $29.79 billion by 2025, implications for CMOs

by Zion Rufus July 12, 2023