News & Events

GenZ trends, inclusive media planning dominate 2023 predictions

Insights shared by Google leaders on top marketing trends expected to shape the year 2023 have revealed that the new year will be led by more inclusive media planning, privacy and peace of mind, GenZ trends, an...

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News & Events

New Eskimi pricing algorithm to help advertisers buy inventories at lower prices

In light of increasing exchange rates, most advertisers in Nigeria incur huge costs when they pay for their ads in dollars. To mitigate this challenge, Nigeria’s leading programmatic ad platform Eskimi has anno...

News & Events

Sales: Power of marketing is psychological

What can be more heartbreaking than discovering that the Black Friday deals you have been looking forward to only reflect “dubious” discounts? or that the ‘Special’ offers aren’t so special? U...

News & Events

COVID predictions and accelerated trends didn’t see the war coming

Where company executives have blamed overestimation of covid-predictions for the massive layoff spree currently in execution across industries, data analysts have shared that “Covid predictions couldn’t h...

News & Events

Marketing and sales department can’t save a bad company

As sales and marketing alignment is ever rare, the long standing battle between the sales and marketing team of every company remains evident. However, besides converting prospects to customers and generating r...

News & Events

11 things you don’t know about Nimbus Media CEO, Wale Adegoke

This week on ADMARP One-on-One, we had the utmost pleasure of hosting renowned DOOH guru, Wale Adegoke, who sits as the CEO of Nimbus Media Ltd, Nigeria’s leading out-of-home advertising service provider, and C...

News & Events

Is Web 3 bound to fail?

In light of severe global economic turmoil, significant decline in the market prices of major cryptocurrencies, and trading value of NFTs, the safety, potentials, and transformative effects of the Web 3 technol...

News & Events

Perfectionism is the enemy of progress, stop procrastinating

Well, contrary to popular opinion, procrastination has nothing to do with laziness, neither is it a character flaw. Unintentionally, we often find ourselves slipping into the habit of procrastinating and leavin...

News & Events

Why your business needs a CRM and the best options out there

Written By Daniel Chukwu You might be wondering what a CRM is and why it’s so important for your business. Well, the answer is simple: using a CRM can help you save time, keep track of customer data, and ...

News & Events

Keeping up with trends is the biggest challenge for digital marketers

Changes in consumer behaviors and preferences, as well as technological advancements across sectors have continued to have huge transformational impact on the digital marketing industry and the roles of digital...