The keyword going into 2023 is “Get ready”. If there is anything marketers have learnt over the past decade, it’s that change is constant, and technological disruptions are inevitable. Let’s start with 2022; t...
Transaction value in Nigeria’s Neobanking segment is projected to hit US$1,658m this year. The emergence of neobanks as mobile-focused financial technology firms has further revolutionized the digital banking e...
POV: Content has since lost its throne to culture due to evolving consumer trends, behaviours and commoditization of content, channels and consumption formats. It was as far back as 1996 that Bill Gates said “C...
The global programmatic advertising market which hit $7.38 billion in 2022, is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67% according to statistics released by Rep...
A lot of people think toxic and harmful substances are limited to cigarettes, alcohol and abusive drugs, an even more toxic habit today is eating unhealthy, disease-promoting junk foods. If you want to gain opt...
Legend has it that iPhones are “the next best thing” after sliced bread. Hmmmm, Sensational. Not only is Apple full of surprises with the launch of its new iPhone 14 series which features Emergency SOS via Sate...
Unpopular opinion, bad ideas are building blocks to great ones. There’s probably a groundbreaking idea in your bad idea. What’s your definition of a “bad idea”? Bad ideas could easily translate to innovative, w...
Well, contrary to popular opinion, procrastination has nothing to do with laziness, neither is it a character flaw. Unintentionally, we often find ourselves slipping into the habit of procrastinating and leavin...
I bet you already know that besides Food, everyone’s other favorite ‘F’ word is Friday! TGIF gets us in that mood where we can’t just wait to be done with the day’s work so we can go home and do almost nothing!...
Apparently, Google is stepping down its undefeated SEO a notch as it rolls out a series of improvements to Search, to make it easier for people to find helpful and relevant contents instead of contents made for...