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AI puts many of our jobs at risk- ADMARP President

With artificial intelligence and automation threatening the global workforce, playing an even bigger role in revolutionizing industries such as information technology (IT), finance, marketing, customer service,...

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ADMARP President’s New Year message to members

Dear members of the Association of Digital Marketing Professionals of Nigeria (ADMARP), As we begin the new year, I wanted to take a moment to reach out and wish you all a happy and successful 2023. I am honore...

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11 things you don’t know about Zedi Africa founder, Ized Uanikhehi

This week on ADMARP One-on-One, we had the pleasure of hosting founder of Zedi Africa, Ized Uanikhehi, an astute marketer whose impact driven career spans nearly two decades of experience in Technology, Marketi...

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Rei Obaigbo makes history as first Nigerian in Mrs World semifinals

Digital marketing professional, Rei Obaigbo has made history as the first ever Mrs Nigeria to make it to the semifinals of the Mrs World Pageant, a global beauty pageant for married women. After emerging winne...

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How much further in this renewed battle for commoditization of data?

The rush to the newest AI technology on the block, ChatGPT, an OpenAI chatbot focused on generating human-like responses to search queries, brings to scrutiny the ongoing fight for user privacy, the scepticism ...

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ADMARP appoints new president to advance 2-year roadmap

The Association of Digital Marketing Professionals in Nigeria ADMARP, has announced the appointment of Stanislaus Martins as its new president. Stanislaus Martins takes over from the pioneer president Oti Ukube...

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Cheers to an Amazing 2022

Greetings, my fellow Digital Marketers. Today (or yesterday, depending on where in the world you’re at) being the last working day of the year, I thought to pen down a special note to our members, to all digita...

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Can ChatGPT take on Google Search? Experts predict a buyout

Right when we thought “Just Google it” will remain the best thing to ever happen in the search business, a free-to-use text-based artificial intelligence tool, ChatGPT, has been summoned into the ring to explor...

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Debate: Will organic marketing still be relevant in 2023?

A survey of 8032 marketers across the globe carried out by ad agency, NP Digital revealed a whopping 42% of marketers would decrease their organic media budget in 2023 due to organic reach continually declining...

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11 things you don’t know about marketing professional, Temitayo Ige

This week on ADMARP One-on-One, we had the pleasure of hosting marketing professional and global brand communications lead at Beiersdorf AG, a global company with presence across over 150 countries. In her curr...